A population, not an avatar
Thousands of individuals with distinct profiles, attitudes and behaviours, not a handful of generic characters.
Product overview
A synthetic population of your market, ready to answer.
HumanONE gives marketing and insights teams a population of thousands of virtual respondents, calibrated on real data from their market, that they can question at any time.
What is a synthetic human?
A virtual respondent, generated by AI and calibrated on real-world data, that answers your questions the way a real consumer in your market would.
Grounded in reality
Demographics, consumption habits and local culture, all calibrated on census, panel, retail and your own data.
Ask as much as you want
Concepts, pricing, ads, packaging: run as many questions and waves as you need, whenever you need them.
The challenge
Traditional research has its limits.
The market demands faster, cheaper and deeper insight. Classic approaches hit a wall.
4–8 weeks
Time
From brief to results, often too slow for timely decisions.
From scratch
Cost
Recruitment, fieldwork and incentives for every study. Many studies never get run.
Out of reach
Hard-to-reach audiences
Urban youth, niche segments and engaged fans are rare and expensive to recruit through panels.
The result: decisions made with less data, too late, and at a cost that makes continuous testing impossible.
What changes
Decide faster, more often, at lower cost.
- Few hoursInstead of weeksFrom brief to results.
- ÷A fraction of the costNo need to restart fieldwork for every new wave.
- ∞Testable scenariosPricing, packaging, ads: test as many variations as you want.
- 24/7Always onA population ready to respond, continuously.
Typical benchmarks for a synthetic research programme, to be validated against your specific scope.
What changes for your team
- Weeks of researchAnswers in less than 48 hours
- Costly fieldwork restarted every waveA stable, reusable population
- Sensitive personal dataZero personal data, by design
- Intuition and experience aloneIntuition + augmented simulation
A synthetic population, not a few personas
Thousands of coherent individuals. Not five characters invented by a chatbot.
HumanONE reproduces a whole population at once, so every individual is plausible and the population as a whole is representative.
Isolated personas
Each individual generated on its own
Profiles are improvised one at a time, so absurd combinations slip through: a 14-year-old retiree, an executive with no income. The whole set represents no one.
A coherent population
The entire population generated at once
Real distributions and correlations are respected together. Every individual is plausible, and the population as a whole is representative.
- Age
- Gender
- Region
- Urban / rural
- Income
- Language
- Education
- Consumption
- Values
Meet a few of them
Archetypes drawn from a 20-profile synthetic study of Moroccan households. Each one stands for thousands of individuals in the population.
Archetype 1
Guardians of the Household
Rural and traditional. Complex household management, strong local solidarity networks, cautious with anything unfamiliar.
“We do with what God gives, but we must be careful. The neighbour, you know them; the rest, you don’t.”
Archetype 2
The Pragmatic Hustlers
Neighbourhood entrepreneurs working in small or informal businesses. They manage cash flow tightly and protect their financial independence.
“Give me the number, not the poetry. If you don’t separate the money, you lose yourself.”
Archetype 5
The Next Generation
Students and young workers: ambitious, digital-first, constrained by family budgets, and always comparing prices.
“I check at least two or three pages before buying, otherwise I regret it. Give me clear options and the final price.”
Portraits are illustrative visualisations of synthetic archetypes, not real respondents.
Why a population beats the alternatives
| Criterion | Traditional panels | In-house LLM personas | HumanONE |
|---|---|---|---|
| Speed | No | Yes | Yes |
| Cost efficiency | No | Yes | Yes |
| Representativeness | Yes | No | Yes |
| Reproducibility | Limited | No | Yes |
| “What-if” simulation | No | Limited | Yes |
| Methodological traceability | Yes | No | Yes |
See your market answer, live.
A 30-minute walkthrough of a synthetic population working on your category, in your market.