Multilingual
Darija, Amazigh, Arabic and French, in their true population proportions.
Africa & Middle East expertise
Built for the region, not transplanted onto it.
A synthetic population is only as good as its understanding of the people it represents. HumanONE mirrors each country’s real demographic structure, languages and ways of living, interpreted by researchers who work there.
Reference population
Example: Morocco, the real one, not an imported average
- 36.8 Mresidents (RGPH 2024)
- 62.8%live in cities
- 12regions covered
- 4languages: Darija, Amazigh, Arabic, French
Source: HCP, General Census of Population and Housing (RGPH) 2024. Every income level, from low-income rural households to urban executives, and real household sizes and compositions.
Every income level
From low-income rural households to urban executives, every socioeconomic group is represented.
Real households
Household size and composition reflect the country’s actual demographics.
Close to the ground
The real market, not an imported average.
From neighbourhood grocers to connected students and rural households, the populations we build reflect how people actually live, shop and decide in the region.
Reach the audiences panels miss
They are modelled at population level, so you never have to engage or expose vulnerable individuals.
Children
Understand reactions without exposing real minors.
Teens & young adults
The largest consumer segment in the region, and one of the hardest to recruit.
Rural populations
Far from urban panels and online surveys.
Informal economy
Low-income consumers who are often invisible to traditional panels.
Multilingual audiences
Darija, Amazigh, Arabic and French, with every nuance.
Niche communities
Rare, dispersed and costly to reach one by one.
Recent explorations
Motorcyclists riding without insurance
Understanding an audience that rarely answers surveys.
Shy teenagers & beauty retail
Where young women buy, and why the supermarket loses the face-care aisle.
Highly connected children
Digital habits of minors, studied without exposing a single real child.
Behind every population is ThinkONE’s field experience across African and Middle Eastern markets. That covers large-scale quantitative studies, qualitative research and behavioural science, turned into recommendations leaders can act on.
- ~20years of insight experience
- ~50countries
- ~150clients
- 650+projects delivered
Question your market, in its own languages.
A 30-minute walkthrough of a synthetic population working on your category, in your market.