The science & the platform
A Paris-based deep-tech company building synthetic populations from maximum entropy, probabilistic modelling and machine learning, led by pioneers of AI and data.
Visit imagineallthepeople.ioThe partnership
ThinkONE × Imagine All The People
World-class synthetic population science, combined with decades of insight work across Africa and the Middle East.
The region & the research craft
A research and consulting firm that helps leaders make better decisions through insight-driven research, behavioural science and a deep understanding of consumers across African and Middle Eastern markets.
Visit thinkonegroup.comImagine All The People brings
The population engine, modelling science and secure infrastructure.
ThinkONE brings
Local data, cultural calibration, study design and interpretation of results.
You get
One team, one regional offer, and answers you can act on.
The people behind it
Researchers, entrepreneurs and insight builders.
François Pachet
Co-founder, Imagine All The People & Ynosound
Researcher, entrepreneur and pioneer of creative AI, with over 25 years at the intersection of technology, music and artificial intelligence. Former research director at Sony CSL and Spotify.
“For over 25 years, I have explored how artificial intelligence can enhance human creativity.”
Bruno Walther
Co-founder, Imagine All The People
French entrepreneur, web pioneer since the 1990s and data pioneer. Worked with brands such as Nestlé, Danone, IBM and Motorola. Co-founder and CEO of Captain Dash, named “Global Entrepreneur” in New York in 2012.
“For the past 30 years, I have been building, observing and activating human systems.”
Mariem Lahlou
Co-founder & Managing Director, ThinkONE
Insight generation and storytelling expert trained at P&G for 10 years, with nearly 20 years of experience, in ~40 countries, 150+ clients and 600+ projects. Passionate about neuroscience, human behaviour and cognitive biases.
Nizar Bennani
Co-founder & Managing Partner, ThinkONE
Moroccan entrepreneur, ex-Boston Consulting Group (BCG), strategist and consumer-insights expert. Leads large-scale quantitative research and supports executives in shaping strategy, innovation roadmaps and customer-centric transformation.
Tested and validated by teams in
- Food & FMCG
- Banking & insurance
- Pharmaceuticals
- Retail
- Transportation
- Radio, press & TV groups
- Digital media
- Media & creative agencies
- Research institutes
- Consulting firms
See your market answer, live.
A 30-minute walkthrough of a synthetic population working on your category, in your market.