A population, not an avatar
Thousands of individuals with distinct profiles, attitudes and behaviours, not a handful of generic characters.
AI-Powered Populations for Africa & the Middle East
Ask thousands of synthetic consumers, calibrated on census, panel and local / cultural data from your market, and get segmented answers in less than 48 hours instead of weeks of fieldwork.
A 30-minute walkthrough on your category, in your market.
- <48hfrom brief to results
- 70–90%lower cost than fieldwork
- Thousandsof profiles per population
- 0personal data used
Live question
“Which pack would you pick up first?”
A regional offer by
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What is HumanONE
A living, synthetic replica of your market, ready to answer.
HumanONE is the Africa & Middle East edition of Imagine All The People’s synthetic population platform, delivered in the region by ThinkONE.
Each synthetic human is a virtual respondent generated by AI and calibrated on real-world data. It answers your questions the way a real consumer in your market would. Together they form a statistically coherent population you can question about concepts, prices, packs and ads, as often as you need.
Explore the product
Grounded in reality
Demographics, consumption habits and local culture, all calibrated on census, panel, retail and your own data.
Ask as much as you want
Concepts, pricing, ads, packaging: run as many questions and waves as you need, whenever you need them.
Thousands of coherent individuals. Not five characters invented by a chatbot.
Anyone can ask a language model to “be a 30-year-old mum in Lagos”. HumanONE reproduces a whole population, with each variable following its real distribution and every variable linked to the others.
Thousands to millions
of synthetic individuals in the population
Slice the population
Each dot stands for a group of synthetic people. The urban share follows the 2024 Moroccan census (RGPH); other proportions here are illustrative.
Isolated personas
Each individual generated on its own
Profiles are improvised one at a time, so absurd combinations slip through: a 14-year-old retiree, an executive with no income. The whole set represents no one.
A coherent population
The entire population generated at once
Real distributions and correlations are respected together. Every individual is plausible, and the population as a whole is representative.
- Age
- Gender
- Region
- Urban / rural
- Income
- Language
- Education
- Consumption
- Values
How it works
From real data to decisions, in five steps.
Step 2 is what makes the difference. Scientific modelling separates a true synthetic human from an improvised persona.
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01
Real data
National census, panel and retail data, local cultural insight from ThinkONE, and your own studies.
-
02
Modelling
Maximum entropy, probabilistic models and machine learning reproduce distributions and their correlations.
The core -
03
Synthetic population
Thousands of coherent, representative individuals, with latent attitudes and values inferred as well as demographics.
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04
Simulation
Ask questions, show stimuli, run interviews and test “what-if” scenarios on any segment.
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05
Insights
Quantified, segmented results with confidence levels, plus verbatims that explain the “why”.
Use cases
Decide faster, more often, at a fraction of the cost.
Concept, pack, price, promotion and ad / communication tests that used to take weeks now come back in hours.
Concept testing
Filter and prioritise product ideas before you invest in development.
Product, offer & packaging
Compare designs and claims, and predict their impact at the point of sale.
UI & UX testing
Show prototypes, screens and user flows to spot friction, confusing headlines, weak calls to action and drop-off points.
Brand promise & purchase barriers
Check that a promise is distinct and credible, and pinpoint the rational, emotional, cultural or price barriers before launch.
Promotional effectiveness
Simulate promo mechanics and discount depth before rollout.
Ad pre-testing
Evaluate headlines, scripts and visuals across audiences before media spend.
Built for the region, not transplanted onto it.
HumanONE isn’t a Western panel with local names. It mirrors each country’s real demographic structure, languages and ways of living, and ThinkONE’s researchers on the ground interpret the results.
Our regional expertise
Reference population
Example: Morocco, the real one, not an imported average
- 36.8 Mresidents (RGPH 2024)
- 62.8%live in cities
- 12regions covered
- 4languages: Darija, Amazigh, Arabic, French
Source: HCP, General Census of Population and Housing (RGPH) 2024. Every income level, from low-income rural households to urban executives, and real household sizes and compositions.
Science, validation, limits & security
Honest answers, with confidence levels, not a black box.
Science
Maximum entropy, probabilistic models, machine learning
Three building blocks that deliver reproducible, traceable results with confidence levels.
The scienceValidation
Same winner as tests with real people
In parallel tests, AI personas and real respondents from real qualitative research are aligned.
See an example of resultsLimits
A complement, not a replacement
Built to explore, iterate and pre-test. Real fieldwork stays essential when you need to measure reality.
When to use itSecurity
Zero personal data. Your data trains nothing.
Proprietary servers, hosting in Europe or Africa / Middle East, GDPR and law 09-08 aligned.
Security & sovereigntyThinkONE × Imagine All The People
World-class synthetic population science, combined with decades of insight work across Africa and the Middle East.
Imagine All The People brings
The population engine, modelling science and secure infrastructure.
ThinkONE brings
Local data, cultural calibration, study design and interpretation of results.
You get
One team, one regional offer, and answers you can act on.
See your market answer, live.
A 30-minute walkthrough of a synthetic population working on your category, in your market.